He was apprehended at his place of business at 605 University Ave., handcuffed and locked up at ... the Los Gatos Brewing Company?

It seems that Cinnamon was one of 60 business representatives from Los Gatos who participated in the annual Lock-Up, an event hosted by the Muscular Dystrophy Association to raise money for the fight against neuromuscular diseases.

Jailbirds were handcuffed and transported to headquarters at the Brewing Company by volunteer police officers. They weren't treated like typical prisoners, though—there were no bright-orange jumpsuits or balls and chains. And they had more than bread and water. Like first-class inmates, they were fed pizza, fried shrimp, quesadillas, doughnuts and fresh fruit.

The catch? Each participant had to raise $1,575 in bail money. It was a task Cinnamon found doable. It took him close to two hours and more than 100 emails and phone calls to raise an impressive $2,310.

"This is a great event," Cinnamon says. "I didn't hear about it until recently and I thought I'd give it a try since it's for a good cause. I'm glad I did."

Bryon Hicks, associate team leader for Whole Foods Market, did not raise as much, but he came only $300 short of the bail amount. In addition to donations from customers, friends and family members, he donated $300 out of his own pocket. That amount was matched by the company.

"I tried my best," Hicks says. "I called everybody I could. I'm out of people to call."

Hicks says he decided to participate in the event not only because it supported the company's core values of community service, but also because he understands the frustration of dealing with a loved one suffering from a disease. His brother died of sickle cell anemia.

Randy Breer, district director for the association, admits that the level of participation was not as high as he expected, but he is grateful for those who took time out of their busy schedules to participate.

Breer adds that the association raised close to $100,000 last year.

Seventy-seven percent of every dollar raised will go toward funding patient services, including wheelchair purchases, clinical and diagnostic exams, camps for children, support groups for victims and their families and research projects.